The key objective in deploying efforts in an outdoor campaign is to reach out to the right Target Group. Brands intend to connect with the prospective customers for the product in the most effective manner. Thus choosing the right location matters the most and this needs thorough research of the product and the respective target group.
It is always a mix of our previous experience, digital data capture and offline on site research. The art and science of planning for an outdoor depends on how to grab the attention or the eyeball of the audience to capture and relate the emotions that settles as memory and thus leads to a behavior that helps in taking the decision to buy the product.